Biznik /

Client: Biznik
Project type: Website
What we did: Interface/UX design, Graphic design, Back-end development, Database integration, Front-end development
Date completed: February, 2009

The project

A social network that connects local independent business people, small business owners and entrepreneurs. Using all the online tools of LinkedIn or Facebook, Biznik maintains a strong focus on real life interaction through member generated meet-ups and events.

The challenge

When we were approached by Biznik, they had little more than a vision - to radically update the still-stodgy business networking space for an entire generation of younger business people and entrepreneurs. And with minimal angel investment, we had to work smart and fast.

The solution

Working with a small, extremely focused team, we developed a road map to get Biznik not just up and running; but up, running and cash positive as fast as possible. The cornerstones of Biznik being people and events, we constructed a scalable, modular framework that allowed us to launch early and expand as we continued. As the site grew, forums, groups, articles and videos were added, each piece wired and made live as soon as it was ready and tested. And it was a success - today, Biznik has grown to over 50,000 members, with events taking place all over the United States and throughout the world.