Nintentdo / Nintendo-e-Reader

Client: Nintendo
Project: Nintendo-e-Reader
Project type: Website
What we did: Interface/UX design, Back-end development, Actionscript programming, Front-end development
Date completed: April, 2003

The project

Redesign of the Game Boy E-reader site, a hardware add-on that allows users to access scores of games on cards, rather than the traditional catridges.

The challenge

The site had design goals that were virtually contradictory: present a unified, tightly branded experience for the e-reader, yet one that allowed individual games to take full advantage of the branding equity of each individual franchise.

The solution

Working under an extrememly tight hard launch date, we developed a loosely templated site that allowed for all of the individual brands to exist within a design framework based firmly in the e-reader's domain.