Nintendo / Who are you?

Client: Nintendo
Project: Who Are You
Project type: Website
What we did: Back-end development, Actionscript programming, Front-end development
Date completed: September, 2003

The project

A site and accompanying online ad campaign to match a major new offline push by Nintendo.

The challenge

Nintendo needed a site that would function as more than just the url at the bottom of a magazine page: it had to both engage and inspire Nintendo's extremely diverse game-playing audience.

The solution

Working under an extremely tight deadline, we took the campaign's theme and ran with it. One section of the site provided pseudo-personality analysis and game recommendations, while another allowed users to create their own ads using stock photos and a gallery of popular Nintendo characters. The sum was a site that was a true destination, rather than just another landing page for counting click-throughs.